HubSpot · Integration

Enter the deal once. Let the systems agree.

Most of our HubSpot work is this: the line between a closed deal and an order in Naviga, WideOrbit, or Google Ad Manager, an invoice in NetSuite, or a subscriber record in Omeda or Recurly. Native sync where it exists, marketplace apps where they are honest, and built integrations where the rules are yours.

When this is the right engagement

  • A closed-won deal is re-keyed into the order system by hand
  • Finance and sales report different revenue for the same month
  • Delivery data lives in the ad server and never reaches the account record
  • Subscriber status is invisible to the people selling to those subscribers
  • A previous integration runs on a Zap nobody can explain

What you get

  • An integration architecture: which system owns which field, in which direction, on what trigger
  • Native and marketplace connectors configured and documented where they fit
  • Built integrations, hosted on your infrastructure or ours, for the rules the connectors cannot express
  • Data warehouse sync and reverse ETL when the reporting layer is the destination
  • Error handling, retry logic, and an alert that reaches a person
  • Reconciliation reports that prove the two sides agree
  • Runbooks and monitoring your admin can operate

How it runs

  1. 01

    Requirements and field ownership

    Which system is the source of truth for each field, and what should happen when they disagree.

  2. 02

    Architecture

    Native, marketplace, configured, or built, chosen per connection and written down with the reason.

  3. 03

    Build

    Connectors configured, code written in source control, and every failure mode given a path to a person.

  4. 04

    Test against real records

    Sample data hides the edge cases. We test with the advertisers, orders, and invoices that broke the last attempt.

  5. 05

    Deploy and monitor

    A staged rollout, reconciliation on live data, and alerts that mean something.

  6. 06

    Handoff

    Runbooks, monitoring, and a walkthrough for whoever will own it, whether that is your admin or our managed team.

Questions we get

Do you use integration platforms or write code?

Both, chosen per integration. Configuration platforms are right when the mapping is simple and stable. Code is right when the rules are yours, the volume is high, or the failure mode is expensive. We say which and why.

Who maintains it after launch?

You can, with the runbooks and monitoring we leave behind, or we can, under managed services. Either way it is documented well enough to survive a staff change.

Work and news

Notes from HubSpot engagements.

Case studies from HubSpot engagements are being prepared for publication. The announcements above are the public record in the meantime.

Start with the stuck point

What should HubSpot be doing that it isn’t?

Bring the workflow, handoff, or report that keeps resurfacing. We will tell you whether it is a HubSpot problem, a data problem, or a systems problem, and what to do about it.