Reduce churn
Higher gross revenue retention, lower churn
9 actions · 5 leversOutcomes
Six things a revenue leader is measured on.
Each one has a definition, the levers that move it, the RevOps work behind those levers, and the questions we would ask first. Model them together on the homepage, or read one at a time.
Increase net new business
More new advertisers won, and more net-new revenue
10 actions · 6 leversGrow existing accounts
Higher revenue per advertiser and a larger share of their marketing spend
10 actions · 6 leversReduce time to close
Shorter sales cycles and increased sales velocity
10 actions · 7 leversReduce manual work
More seller capacity, faster order processing, fewer errors
10 actions · 6 leversIncrease win rate
More revenue from the same amount of pipeline
10 actions · 7 levers