Salesforce · Implementation

An org built around the business, not the default.

A new implementation or a re-implementation of an org that stopped fitting years ago. Custom objects for the media business, opportunity stages sellers recognize, automation with owners, and reporting finance will accept.

When this is the right engagement

  • You are new to Salesforce and want it built right the first time
  • The org was implemented for a different business than the one you run now
  • You are consolidating divisions or acquisitions into one org
  • Adoption is low because the opportunity stages do not match how deals are sold
  • You need custom objects for orders, campaigns, or subscriptions and are not sure how to model them

What you get

  • A written solution design: objects, fields, relationships, record types, and stages, signed off before the build
  • Org setup: users, roles, profiles, permission sets, sharing, and email deliverability
  • Custom objects for the media business: advertiser, agency, order, campaign, subscription, as needed
  • Opportunity pipelines with entry and exit criteria written down
  • Flow automation for routing, handoffs, tasks, and notifications, each with a documented owner
  • Reports and dashboards by role, reconciled to the numbers finance uses
  • Role-based training and an admin handoff with documentation
  • A stabilization period after go-live

How it runs

  1. 01

    Solution design

    Discovery, interviews, and a written design you sign off before configuration.

  2. 02

    Org setup

    Security model, users, and the settings that are painful to change later.

  3. 03

    Data model and migration

    Objects and fields built to the design, then data brought in and reconciled.

  4. 04

    Automation and integration

    Flows, approvals, and the connections to the order system and ledger that make the CRM the record.

  5. 05

    Reporting

    Dashboards by role on definitions the teams agreed to, checked against finance.

  6. 06

    Testing and training

    User acceptance testing in a sandbox, then role-based training on the real org.

  7. 07

    Go-live and stabilization

    A cutover with a freeze and a rollback, then we stay while the first month shakes out.

Questions we get

Sales Cloud first, Service Cloud later?

Yes, and it is the usual order. We design the full model up front so Service Cloud lands on the same accounts, contacts, and products instead of a second set.

Work and news

Notes from Salesforce engagements.

Case studies from Salesforce engagements are being prepared for publication. The record above is public in the meantime.

Start with the stuck point

What should Salesforce be doing that it isn’t?

Bring the workflow, handoff, or report that keeps resurfacing. We will tell you whether it is a Salesforce problem, a data problem, or a systems problem, and what to do about it.