Salesforce · Reporting

One set of numbers everyone will stand behind.

Salesforce reporting is capable and widely mistrusted, usually because nobody agreed what the numbers mean. We build from written definitions, reconcile to finance, and connect the ad server and ERP data the reports need to be complete.

When this is the right engagement

  • The pipeline report and the finance report disagree
  • The forecast is rebuilt in a spreadsheet every week
  • Leadership wants a board-level view and gets a screenshot
  • Delivered, booked, and billed live in three systems and are compared by hand
  • CRM Analytics was licensed and never adopted

What you get

  • Agreed metric definitions, written down, for pipeline, forecast, bookings, and revenue
  • Seller, manager, and leadership dashboards built on those definitions
  • Forecast categories and weighting that reflect how your deals actually close
  • Data warehouse or BI connection when native reporting is not enough
  • Reconciliation against finance, with the differences explained
  • Training for the people who will read them

How it runs

  1. 01

    Agree the definitions

    In writing, with the people who will argue about them.

  2. 02

    Audit the data that feeds them

    Missing fields, wrong stages, and stale ownership show up here, not in the boardroom.

  3. 03

    Build and reconcile

    Dashboards by role, checked against finance for the same period.

  4. 04

    Roll out by role

    Sellers see their book, managers the team, leadership the business.

  5. 05

    Review at thirty and ninety days

    What people look at, and what they still export.

Work and news

Notes from Salesforce engagements.

Case studies from Salesforce engagements are being prepared for publication. The record above is public in the meantime.

Start with the stuck point

What should Salesforce be doing that it isn’t?

Bring the workflow, handoff, or report that keeps resurfacing. We will tell you whether it is a Salesforce problem, a data problem, or a systems problem, and what to do about it.